About

Is Olde Upcycle is a slow fashion brand, purely creating upcycled garments.

Hi, I’m Laura, I have created Is Olde from the ground up. I the source fabric, design all the garments, construct and sew every item, as well as all the other tasks that come with running a small business. I am a one woman team and I take great pride in the work I do.

I’ve always been very creative, I love thrifting and playing with fashion, so when I took up sewing in 2013, all my passions naturally came together. Is Olde began from extremely humble beginnings as I am completely self taught. It has continuously evolved over the years as I learn more everyday.

My passion for upcycling has grown with my business. Ive always understood the positives of choosing to use secondhand, but the gross over production of fast fashion has become a serious global issue of late, and this has greatly increased my passion. I want my clothing to not only take the place of some horrid item of fast fashion, but I genuinely hope I can be a good example of sustainable fashion, helping to create a mindset shift within our society. If we all made just a little change in the way we consume clothing, our collective impact would be immense.

Equally important is how clothing should be a wonderful path of self expression. Its a form or artwork in my opinion, and I get so much joy from creating beautiful garments. I also aim for my customers to be able to find those special pieces they can wear, to artistically express themselves, through the way they dress. Clothing should be joyful and comfortable, it should be beautiful and practical to wear and whenever possible it should be sustainable.

Upcycling is the cornerstone of my business and my artistic expression. Something may be old or used but there is life in it still. I cut away the marks, the rip, the frayed edges and piece together a new, one of a kind, quality garment. I’m extremely proud to create something unique, something sustainable, something handmade with love.

Laura x